Beer Can Labels

The idea behind the beer cans is that there is an area at the bottom of Mount Everest called base camp where climbers start from. The Yeti was used for the cover because it is a part of ancient Himalayan folklore and it is believed to live in the mountains somewhere in Asia. The style used for the design was geometric and was meant to have entirely straight lines, even in the snowflakes. The font used for “Base Camp” was Lemon Milk and for the beer flavor was Gill Sans Bold. The program used was Adobe Illustrator.